On the occasion of the Furniture fair, ‘il Salone del Mobile 2015‘, Pressme organized and managed the Buru Buru event for the ‘Fuori Salone’ from April 13 to 19. Rooms recreating streets were constructed in the interior courtyard of Opificio 31, in Via Tortona, Milan, in the center of the district dedicated to design. Each room was set up in contact with the asphalt, and included floor, walls, and furnishings.
The actors who lived in the Buru Buru home, carried out daily actions and engaged the public by involving them and making them an integral part of the event. The objective, entirely achieved, was to make the brand recognizable by helping it to strengthen its community and broaden it by talking about itself through intelligent action and not just advertising.
Pressme created the project, and managed the artistic direction and organization.